In one testimonial, a guy says, “I just started kissing her. When you’re a Trump Mingle user, they let you do it.” While Donald Trump wants to build a wall, Trump Mingle breaks down physical barriers.In one testimonial, a guy says, “I just started kissing her. In a blog post, the company said opening up your dating choices and strategies to friends and family is the whole point.“Invite friends and family, set the playlist to shuffle and put out the chips and dip.Dating site e Harmony is tapping into online daters' worst nightmares in its latest TV ad, which shows a laid back and somewhat out-of-shape guy scrambling to keep up with a fitness freak on a badly-matched date.The incongruous pair are seen trying to keep up an increasingly strained conversation as the double-chinned man is put through his paces on a selection of fitness equipment by the lycra-wearing gym bunny.One year after a hack exposed data on millions of Ashley Madison members, including their secret sexual fantasies and credit card transactions, the dating site for adulterers is back with a new tagline and series of TV ads that reach beyond its usual crop of attached men and women who are looking to have an affair.
e Harmony’s spending hasn’t been too shabby either.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.
Lynsey Tomkinson, e Harmony’s senior marketing manager says: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works.
EHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”Creative: Kalido. Would fears of fitness freaks drive you into the arms of e-Harmony?